1970 Mercedes 280SL Restoration Update!

December 19, 2023 - It’s been a long time since we began this restoration, but as always good things come to those who wait. Soon the finishing touches will be complete, and this stunning SL will be ready for weekend cruising, events, and the APA showroom!

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CARS & COFFEE
May 13, 2023

March 14, 2023 - If you're in SoCal, mark Saturday, May 13th on your calendar! ÜRO Parts and Pelican Parts will be co-hosting Cars & Coffee at the APA headquarters in Simi Valley from 8am to 11am. This family-friendly event is FREE and will feature amazing cars of all makes, including a SINGER Vehicle Design reimagined Porsche! Savor gourmet delectables from the Makenna Koffee food truck, score swag giveaways, donate to the National CMV Foundation, and even enjoy a tour of the APA Engineering Research & Development lab.

Please share this with your friends, and drop a comment on our Instagram if you can attend!

• FREE!
• Amazing Cars - All Makes & Models
• Great Conversation
• Singer Vehicle Appearance
• Family-Friendly (No Revving, Burnouts, or Loud Music)
• National CMV Foundation Donations
• APA/ÜRO Parts R&D Lab Tours
• Local Shops
• Swag Giveaways
• Makenna Koffee Truck

Download Event Flyer

Location: 555 E. Easy Street, Simi Valley, CA 93065

After the event, please include the following tags when sharing your photos on social media: #APAcarsandcoffee #PELICANcarsandcoffee #pelicanparts #uroparts #ecstuning #turnermotorsport #apaindustries

GET $500 FOR NEW PART IDEAS

March 16, 2020 - Submit your best, most clever, nobody would ever think of, new product ideas. Any idea that goes into production will get $500 bucks. In addition to cold hard cash, you will also receive a pre-production sample of the product to verify the product meets your high standards, and the standards of your fellow shops/enthusiasts.

Keep in mind the types of products we generally manufacture. Although you may have a great idea (i.e. ABS control module) that commonly fails and sells terrific, but if it's not within our product scope it will not come to fruition.

Rules:

1. Please email product ideas to sales@apaindustries.com or click here.

2. No limit on the number of ideas submitted per person.

3. Please submit product ideas for European cars only.

4. Include your name and phone number with every submission.

Please understand that there has to be some trust involved. We already have many products in our development pipeline, so it's possible that you could submit an idea that's already underway. We will NOT steal your idea. If your idea is already in our pipeline, we will notify you immediately.

* By submitting an idea, you waive any right to compensation of any type for such idea other than $500. Any and all rights to ideas submitted to A.P.A. Industries, Inc. become the exclusive property of A.P.A. Industries, Inc.

NEW BRAND - AUTOTECNICA

February 27, 2018 - A.P.A. Industries is thrilled to announce the Autotecnica brand of quality replacement parts for Asian and North American vehicles! Whether you're a DIY enthusiast or professional technician in need of replacement parts that meet OEM specifications, Autotecnica is an excellent alternative to expensive “Genuine” components.

Autotecnica offers high-quality aftermarket parts for a wide variety of Asian and North American passenger cars and trucks, include braking, cooling, driveline, electrical, engine, fuel, HVAC, steering, and suspension categories. Manufactured in strict accordance with ISO/TS 16949 QMS specifications and covered by an impressive two-year, unlimited mileage warranty, Autotecnica is the smart choice. The A.P.A. web site is currently being redesigned to include the new Autotecnica product lines. In the meantime, be sure to watch your email inbox for new product announcements. And as always, feel free to email or call your A.P.A. Industries wholesale sales representative at 800-290-5555 with any questions.

URO AWARDED QUALITY CERTIFICATE
September 23, 2016 - TecAlliance GmbH, a global digital data integrator for replacement auto parts manufacturers, suppliers, and repair facilities has awarded ÜRO Parts the prestigious “TecDoc Certified Data Supplier Seal of Quality”. Only manufacturers which meet the requirements of TecAlliance at a very high level are eligible for the TecDoc Certified Data Suppliers designation, hence ÜRO Parts is proud to join the ranks of Bosch, Corteco, Kolbenschmidt, Koni, Lemforder, Meyle, Zimmermann, and other legendary brands who have received this honor.

Founded in 1994 as TecDoc Informations System GmbH by companies from the automotive supply industry and the Gesamtverband Autoteile e.V. (GVA), TecAlliance is currently based in Ismaning, Germany and sets rigid standards for data and process in the digital automotive aftermarket.

URO Premium - Unique, Intelligent, Repair Solutions
September 30, 2014 - Popular parts are popular for a reason, they fail. Whether the vehicle manufacturer was under cost constraints, only cared that the product lasted the duration of the vehicle warranty, or simply missed a design flaw, nobody goes back to fix these quality issues for the second and third vehicle owners. It is the dawn of a new era, URO Premium!

URO Premium products are re-engineered to solve the problem of these failure prone parts. URO Premium products feature a more robust design and/or higher-grade materials to vastly improve the reliability and durability of the product. Each URO Premium product bears the "URO Premium" seal (top left) and "PRM" suffix to their part number to easily distinguish them from their OEM counterparts.

Most importantly, we are so confident in our engineering that each URO Premium product will come with a warranty no auto part has come with before, a Lifetime Warranty (see certificate). You no longer have to make a choice between brands, the choice is clear.

URO Premium - Unique, Intelligent, Repair Solutions

Autotencia & ÜRO Parts Reviews
WE WANT TO HEAR FROM YOU!    By not selling to the public, we get cut off from a lot of important feedback from the people actually using our products. If you have a problem, concern, or just general feedback about one of our products, we would love to hear from you. Your comments will definitely not fall on deaf ears.

Our main goal is to offer products that are no longer available, were never available from the OE, or are really overpriced. By providing your detailed feedback, we can continuously improve and help the community of enthusiasts driving these luxury European automobiles. Please email your valuable feedback to sales@apaindustries.com.


A.P.A. Presents ÜRO Parts Product Data Sheets
August 2, 2016 - A.P.A. is proud to present ÜRO Parts Product Data Sheets for many of our unique, problem-solving items!

Product Data Sheets explain how ÜRO has improved upon Genuine components, and are available in PDF format. Additional Data Sheets will be released as new products are developed. Please ensure that your product, sales, and marketing personnel are aware of this valuable promotional material.

Download ZIP file of Product Data Sheets in English (18)
Download ZIP file of Product Data Sheets in Spanish (14)
Download ZIP file of Product Data Sheets in German (14)
A.P.A. Industries; Trusted OE Supplier
It is well-known that European auto makers have very rigorous quality standards. For them to purchase a product from any company, the part must be submitted with documentation proving that it conforms to the standards set forth when the vehicle was originally engineered. With A.P.A. Industries now selling products directly to several major European auto makers, it is a testament to the quality of the products we manufacture.

With our many OE projects for Mercedes, dealers will now be able to acquire a part that has been back ordered for quite some time. These items showcase our ability to produce OE quality products for one of the premier car manufacturers in the world.

A.P.A. Industries, Inc. also sells its products directly to Jaguar Classic in the UK. We are continuing to work with them to help increase the availability of spares for the classic models and keep these unique vehicles on the road.

URO has a classic car project!
Follow our restoration of this 1970 Mercedes 280SL.

Production: 1963–1971
Units built: 48,912
Assembly: Stuttgart Untertürkheim, Germany
Designers: Paul Bracq, Béla Barényi, Friedrich Geiger

Body and Chassis
Class: Sports car, GT (S)
Body style: 2 door coupé
Layout: FR layout
Platform: Mercedes-Benz W113<

Powertrain
Engine: 2,778 cc (2.8 L) M130 SOHC I6
Transmission: 4-speed automatic

Dimensions
Wheelbase: 2,400 mm (94.5 in)
Length: 4,285 mm (168.7 in)
Width: 1,760 mm (69.3 in)
Height: 1,305 mm (51.4 in)
Curb weight: 1,300 kg (2,866 lb)

June 12, 2020

New floorpans installed.

July, 2017

Car delivered!

September 2018

Engine, transmission, trim, and the entire interior have been removed, body prepped and ready for paint.

October 2018

Back from paint!